MASS Branded’s Second Collection – Falling Softly - Waverlyblue

Sunday, March 11, 2018

MASS Branded’s Second Collection – Falling Softly

MASS Branded’s second collection titled, ‘Falling Softly’, brings a new sense of exhilaration, freedom and seduction to men’s streetwear. Inspired by paratroopers and his memories of growing up in a military family, co-founder and designer Mass Luciano decided to create a uniform that meets the demands of the daring, active, modern man, who has a fearless sense of adventure. We like to call him, the MASS Trooper.

True to MASS Branded, accentuation of the male form is essential, so the cut and the fit of the clothes – ranging from sweatpants and mesh shorts to knit sweatshirts and bomber jackets – work to broaden the shoulders, fill out the chest and slim the waist to achieve a masculine, athletic look. In accordance to this mantra, MASS Branded has taken an extra step further this collection by implementing creative, construction techniques to create parachute-like straps on the sleeveless Impact Shirt, which highlights the arms while exposing just the right amount of skin along the sides of the abdomen.

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